Business Short Courses

European Business

As an open economy the UK not only engages in international trade, its very survival depends on it. Despite having a sophisticated and highly productive agricultural sector we can feed only approximately 50 per cent of our population. This course aims to provide learners with an understanding of the importance of international trade and in particular UK trade with the European Union.

Innovation, Technology and Entrepreneurship

This course will outline the tools required for formulating and evaluating the technology strategy in entrepreneurial start-ups. A key element of the programme is the critical evaluation of the gap between technology, innovation and commercial success as well as looking at the type of competencies and skills required to close such a gap.

Luxury Brand Management

These days the competitive world of retail management requires managers to be multi-skilled and knowledgeable in a variety of areas in order to ensure that the business remains profitable and has potential for growth. This course provides students with the knowledge and skills needed to succeed in the world of luxury retail in just 10 weeks. The course is ideal for those searching for a career change, wishing to enter high-end retail management, or aspiring managers who already work in consumer-facing roles and are looking for progression in their careers.

Marketing Management

By undertaking the Marketing Management course, students will develop a good understanding of how different Marketing approaches influence business relations and how Marketing managers develop an in-depth understanding and appreciation of the Marketing environment. This should allow students to understand how Marketing plans and strategies can be implemented, in both the for-profit and not-for-profit sectors.